It’s called, ‘How To Write Intriguing, Interesting and Punchy Book Titles That Will Make People Immediately Want To Pick Up Your Book and Read It.’
Ha ha ha! As if. I would never use the word intrigiung because I can’t actually spell it. (See?)
But seriously, I am releasing a new book in June!
It’s called Amazinger Face, because, well, it is. In that it is the much-needed update to my beauty book, Amazing Face, which I wrote back in 2010, and which is still glorious, but needed a makeover.
The cover. Still a total babe.
21 year-old me signing it back during the book tour.
And that’s Molly, from memory…
There are a few reasons I believe Amazing Face needed an update. (And yes, so does Textbook Romance probably, but guys, I’m so busy with my turnip farm and pet ferrets that there is just no time right now.)
1. My position on sun protection has changed. A lot.
I went for a facial last year and at the conclusion, the funny and extremely well-informed facialist presented her copy of Amazing Face with 400 post-it notes jammed in it regarding things she wanted to discuss or contest. Mostly regarding the stuff in there on skin care and sun protection, which I thoroughly agreed with her needed updating, because it was too brief for one, but mostly because since writing the book, I have made an evangelical, noisy switch from chemical sunscreens to physical, and I hated there being a book out there with my name on it that didn’t reflect my passion and education on and for properly applied sunscreen, and also, of course, physical sun protection.
2. The beauty landscape has changed.
When I wrote Amazing Face, us beauty editors were the only ones really communicating trends, reviews, tips and technology to you, the beautiful public. Now there are countless vloggers, bloggers, makeup artists, derms and hair stylists with a shiny Youtube channel, a fat sack of Instagram followers and a pretty great technique with a foundation brush, actually.
Also, since the proliferation of online shopping, social media, and retailers like Sephora landing in Australia, we have access to around six billion more products and brands than when this book first went to print, and I wanted to include and honour these new kids on the block.
3. Products come and go.
Nothing like going to your favourite, best-ever beauty reference book (too much?) to see which nude nail polish you should buy, only to find the one recommended has been brutally yanked from shelves. War and famine aside, there might not be anything worse.
So, I went through every single product I mention in the book, and I checked if it was still:
C) The best I had tried in that category
D) Tasty on crumpets.
And look, some were still around, and some were still the best on offer, but many were not, or had been surpassed by a sexy new offering from another brand. You cannot believe how many new products I have jammed into Amazinger Face you guys. It’s friggen filthy with them.
4. I have written a lot of beauty content since then.
(And had a baby, so I know heaps more about stretch marks and pigmentation now. Lucky me.) It seemed silly to waste five years of pretty helpful beauty advice, and not fatten up and update a book that I adore and am so proud of, especially when cuteheads pop photos of it next to candles and other pretty tone-parallel books on their Instagram feed.
5. I made some of my own beauty products.
Since releasing Amazing Face I have launched a simple, effective, irritant-free skin care line, Go-To, because I felt there were gaps in the skin care industry that I knew how to fill, because yes, I really am that arrogant.
I wanted to include my products in my beauty book, because I believe in them, and of course I think they are the best in the category or why the frigdog would I bother making them. Don’t worry though, it’s subtle. I’m not that gross. Or AM I.
6. I have a phenomenal designer.
Allison Colpoys, her name is, though I refer to as Queen Magical Designypants. Al kind of created a whole new book design when Amazing Face came out; her work was (and always is) somewhere in the future, superfresh and unlike anything else out there. I’m SO LUCKY TO HAVE HER. When Amazing Face was finished neither of us could imagine a better, more delightful design.
But zoom in your spacemobile to 2016 and we have both grown up, and changed our style, and are inspired by new things, and so, in the same way I wanted to refresh all the copy and products within the book, Al wanted to overhaul the entire visual feast. Which she did. And it’s absolutely lush. Godammit she’s talented. (Buy her stationary range here! Her tear-inducing children’s book here!)
7. I get bored and need new projects.
And believe me when I say/write that even though it’s just an ‘update’, it has been quite the project.
Proofing is terrific fun! Ask any author!
Anyway! All done now. Almost ready for you to get your mitts on. Here’s the new cover. Here’s the new look. Here’s my pretty, papery sweetypie.
Amazinger Face is officially on sale June 27, but if you’re smart and cute and smart, you’ll pre-order now, here (and get almost 20% off.) That’s what a smart and cute and smart person would do.
And hey. Thank you to all of you for buying and reading Amazing Face. The feedback you have given me over the years on that book has brought me much joy, satisfaction, and many happy tears, not to mention acting as the catalyst for me to start Go-To.
I’m positive you will love her sophisticated younger sister just as much, even if she does borrow your leather jacket without telling you sometimes.