Zoë Foster Blake (nee Zoë Foster) is widely known as the pie eating champion of Australia.
Also she is known to lie about things she is known for, so you should probably disregard that. Some things that aren’t lies about Foster Blake include having worked in magazines for almost 15 years, at titles such as Mania, popular with trend-setters among the 6-8 year old male population, Smash Hits, now sadly defunct (or should that be… de-funked??!!!) (no), Harper’s BAZAAR, where she was beauty editor, and Cosmopolitan, where she was beauty and health director, but is now the agony aunt, giving loving but extremely militant relationship advice to the young women of Australia each month. She also currently wastes the last page of News Limited’s Sunday Style magazine each week with what critics have fondly labelled “words” “punctuation” and “images.”
Foster Blake has also spent a large amount of her career online, launching beauty site Primped, working as contributing editor of mamamia, and starting a beauty blog called fruitybeauty back in 2006 when most people thought a blogger was something you used to unblock your bathroom drain.
But writing aside, Foster Blake is also an author.
She has published four commercial women’s fiction titles, Air Kisses, Playing The Field, The Younger Man and The Wrong Girl, as well as two non-fiction titles, a dating and relationship guide called Textbook Romance, (written with Hamish Blake), and the bestselling beauty book, Amazing Face, which has a snazzy app of the same name. Despite reports to the contrary, Foster Blake did not write the Harry Potter series of books and will not be drawn into comment on the matter.
In 2014 Foster Blake launched her own skin care line, Go-To, the result of 10 years working as a beauty editor, and a special brand of arrogance that makes her believe she can compete in a market that already features approximately three billion products.
She lives in Melbourne with her husband, son and a ridiculous cat, and derives great pleasure from writing her ‘About’ page in third person.
What do you get if you cross a longtime beauty editor with a biochemist?
Go-To skin care!
Zoe Foster Blake is said beauty editor, having worked in magazines such as Harpers BAZAAR and Cosmopolitan, and online as a beauty journalist since 2004, as well as creating cult* beauty blog fruitybeauty in 2006. She published the best selling beauty tome, Amazing Face, in 2011 and has become known as Australia’s ‘beauty Donald Trump**’.
In 2012 she decided that there was, like, no decent skin care on the market so she thought she would create her own line. Ha ha ha! That’s obviously not true. There’s that one great night cream starting with P you can only get in France.
But seriously, Foster Blake thought: HANG ON! I have a lot of expertise and education, I have tried and tested and reviewed frillions of products, and I have had so, so much feedback from the good women of Australia telling me they think skin care is about as easy to navigate as a garden maze after four whiskies while wearing a blindfold. I should do something with this magical trinity, she thought, like make a delicious stew or a macaroni necklace! Fortunately she decided to create a skin care line instead, which she named Go-To, and which she launched in 2014.
Go-To is deliberately tight edit of only five essential products – a cleanser, moisturiser, exfoliator, multi-purpose (body) oil and lip balm, designed to strip away all the confusion and jibber jabble that can so often sneak into skin care, to offer women a confidently simple and effective skin care option. Only the most useful and powerful and proven ingredients have been utilised, and there is absolutely no palm oil, petrochemicals, PEGs, mineral oils, parabens, sulfates, silicones, GMOs, synthetic colours or fragrances, or animal testing of any kind. (Foster Blake notwithstanding.)
Go-To has been lucky enough to garner some exceptional press, which you can read here, and a lot of dames seem to really really like their products, and their resulting complexion. Which is awesome, and a good thing to end this introduction on so that’s what you remember when you leave this site and skim ASOS.com for the fifth time this week.
take me to Go-To Skin Care!
this is what the press says about Go-To
** What does that even mean?