About Zoë Foster Blake

Zoë Foster Blake (nee Zoë Foster) is the kind of person who will nick fries right off your plate. 

She has worked in journalism for over 15 years, for titles like Harper’s BAZAAR and Cosmopolitan, both roles in which she was able to magically get words from inside her keyboard onto paper, and also online, starting a beauty blog called fruitybeauty back in 2006 when people thought a ‘blogger’ was something you used to unblock your bathroom drain, and  founding and launching beauty portal Primped, in 2008.

Zoë has published four commercial women’s fiction titles, Air Kisses, Playing The Field, The Younger Man and The Wrong Girl. In 2016 The Wrong Girl was made into a TV series starring Jessica Marais on Channel 10 Australia, which ran for two seasons.

Zoë has written four non-fiction titles: a dating and relationship guide called Textbook Romance, (written with Hamish Blake), the bestselling beauty book, Amazinger Face, a compilation of her best beauty tips and tricks, Break-Up Boss, which was published in 2018 as a book, but was initially released as an app in 2017, because brokenhearted tend to do VERY silly things with their phone, so having a 24/7 pocket coach in there to guide them back to sanity is probably not a bad idea, and LOVE!, which was published in 2019, and is a blend of essays from a decade spent writing relationship advice columns, and a ton of new essays. (She also recorded the audiobook and that took bloody ages.)

Zoë published her first children’s picture book, No One Likes A Fart, with illustrations by Adam Nickel, in 2017. No One Likes A Fart won the (Australian Book Industry Awards) ABIA Children’s Picture Book of the Year in 2018 because obviously farts are where it’s AT. It has gone on to be published in the USA, Japan and Italy. 💨

In 2014 Zoë launched her own skin care line, Go-To, the result of 10 years working as a beauty editor, and a special brand of arrogance that makes her believe she can compete in a market that already features approximately three billion products. Go-To now features over 15 products, and is stocked in Sephora in the US, and all Mecca stores in Australia and NZ and OMG you should totally try it.

In 2019 Go-To launched a bath and body care line for babies and kids called Gro-To. It’s clean, it’s useful, and it’s dermatologically tested to be non-irritating and hypoallergenic. But most of all, it’s really friggen cute. It belongs to children, so we made it look like it did.

Zoë is the proud ambassador for Look Good… Feel Better and The Orangutan Project.

She lives in Melbourne with her husband and two children and a handful of fugitives but DO NOT tell anyone about them.

For (really great) enquiries (only) please contact Michelle van Raay at Profile Management at mvanraay@profiletalent.com.au