I get obsessed with people I’ve never even met sometimes.

Right now it’s this little Italian pocket rocket, Margherita Missoni.

She’s the heiress to one of my favourite brands, Versace, I mean Missoni, Missoni, she is a sartorial master, she hangs with her family a lot and takes pictures of herself with them because they’re all wearing brightly-coloured knits and it’s adorable, she’s tight with Zac Posen, she can wear even the gaudiest of Missoni gear and makes it look ravishing, plus she’s cute and looks friendly and has good hair, and you know, she’s all cool and pretty and stuff.

Here she is with her mum Angela, Missoni’s designer.
Hi Ange.

Anyway, you know she was the face of the first Missoni fragrance, right? (Hint: Yes, you do.)

Well, she’s the face (and, uh, breasts) of the second too.

It’s called Missoni Acqua, it’s not out until September, but gosh, is it a beautiful summery juice. It smells like a cocktail by the sea and it will go real good with your tan sandals and your slinky little denim shorties, sugar.

Here’s the new ad.

Ouch.
Sizzle.
Sizzle.
Sizzle.

The guys at Estee Lauder (Missoni fragrance’s mum and dad) said that the shot was taken at the end of the shoot, when little Margie had had a gutful of the heat, and dived into the pool into her $10, 000 Missoni frock. (You can do that when your family owns the company, you know.)

They snapped it as she was getting out.

Clever marketing story or Just a Girl Who Looks Too Good When She Exits a Pool in Full Makeup and Evening Gown, I don’t care: I am pro Margherita. I am pro Missoni. And I would very much like this Missoni rug for my birthday which is in nine days please.

Many thanks.