Zoë Foster Blake is the kind of person who will look you in the eye as she thieves fries off your plate.
She is the founder and CCO of Australian skin care line, Go-To, which launched in 2014. Go-To was informed by a decade working as a beauty editor, and a special brand of arrogance that makes Zoë believe she can compete in a market that already features three billion products. Go-To is much beloved for being uncomplicated, easy to use, fun, useful, genuinely effective and 100% free from bullshit.
In 2019 Go-To launched a botanical bath and body care line for babies and kids called Gro-To. It’s dermatologically tested to be non-irritating and hypoallergenic, won a Good Design Award in 2020, and above all, kids dig it. In 2020, Bro-To, brother brand to Go-To, relaunched in full glory, after its soft but wildly popular launch back in 2016.
Go-To and Bro-To are stocked in Mecca stores in Australia and NZ. Go-To and Gro-To are available from Revolve, Anthropologie, The Detox Market, Goop and other retailers (including gotoskincare.com) in the US and OMG you should totally try it.
Prior to being an obnoxious skin care tycoon, Go-To, Zoe worked in journalism for titles like Harper’s BAZAAR and Cosmopolitan, and started a beauty blog about beauty called fruitybeauty back in 2006 when people thought a ‘blogger’ was something you used to unblock your bathroom drain.
Zoë has also written a shit ton of books.
She has published four fiction titles, Air Kisses, Playing The Field, The Younger Man and The Wrong Girl. In 2016 The Wrong Girl was made into a TV series starring Jessica Marais on Channel 10 Australia, which ran for two seasons.
Zoë has also written four non-fiction titles: a dating and relationship guide called Textbook Romance, (written with Hamish Blake), the bestselling beauty book, Amazinger Face, a compilation of her best beauty tips and tricks, Break-Up Boss, which was published in 2018 as a book, but was initially released in 2017 as an app, and LOVE!, which was published in 2019, and is a blend of columns from a decade spent writing relationship advice, and new essays.
Zoë published her first children’s picture book, No One Likes A Fart, with illustrations by Adam Nickel, in 2017. No One Likes A Fart won the (Australian Book Industry Awards) ABIA Children’s Picture Book of the Year in 2018 because obviously farts are where it’s AT. It has gone on to be published in the USA, Japan and Italy. Her latest picture book, Back to Sleep, with illustrations by Mike Jacobsen, launched in September 2020, which meant her press tour was entirely via Zoom, which was definitely weird but undeniably efficient.
Her most recent release was Clean Slate, an Audible Original novella about infidelity in a seemingly perfect marriage. Scandalous!
Zoë is the proud ambassador for Look Good… Feel Better and partners with Reforest Now and Children’s Ground via Go-To. She lives in Melbourne with her husband and two children and a handful of fugitives but DO NOT tell anyone about them.
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