Over the past few days I’ve had the delight of meeting many of you on my book tour. (… And have you purchasing the very first round of Go-To in our sold-out, 48-hour pre-sale. THANK YOU!! I was completely taken aback with your enthusiasm and support. You gorgeous bloody bastards. My goodness.)

Invariably during these events a few beauty questions will arise, for the same reason I always have furniture questions around interior designers, and food questions around nutritionists and kneepad questions around rollerbladers.

One that struck me as being a great one to clarify and confirm for all fruits was: Can you layer serums, or is that too much for the skin, and you should just use one?

And as I told sweet Alice fruit on Monday night: Yes! For the love of lactic acid, yes. I layer my serums every single day.

JUST REGARDING SERUMS:

They are treatment products. They are concentrated, far more active and effective than skin creams, and tend to cost more because they have more potent ingredients and you use less of them. So, think about it: what exactly do you need to treat? Which area does your skin need help? Dehydration? Acne? Dryness? Sagging and loss of firmness? Big pores? Pigmentation?

Choose your serum(s) on this basis, and keep in mind what you use should change according to your skin’s needs, the seasons and hormonal changes, like the pill and pregnancy. There are do-it-all serums, (such as Estee Lauder’s Advanced Night Repair) which are great for skin that is relatively normal and not yelling for attention in any area, and of course a good rosehip oil with anti-oxidants can act as a great serum, but if you have specific issues, I say go for specific serums.

As an example of layering and the reasoning behind it, here’s what I do each morning as a pregnant woman waging war against hyperpigmentation:

1. Cleanse

2. Apply five drops of Skinceuticals Phloretin CF, which features a filthy amount of potent anti-oxidants (Phloretin and Ferulic acid) to protect my skin from free radical damage (“premature ageing”) which also brightens the skin (thanks to the Vitamin C). It’s non-sticky and far more pleasant to use than Skinceutical’s cult serum, CE Ferulic I reckon.

3. Apply some Aspect Pigment Punch serum, which helps to stop pigmentation from coming up in the first place.

4. Apply a zinc-based physical sunscreen, such as O Cosmedics Mineral Pro Tint, which by now you all know I adore. Physical sunscreens go on TOP of serums, remember. Chemical sunscreens, by comparison, go first and onto clean skin… making it hard to get serums to penetrate, and another great reason to make the switch to a physical.

5. Slap on Smashbox CC cream for a lightweight, glowy look but still medium coverage.

OR! if it’s a fancy day and I need to do a full face of makeup:

5. Tom Ford Illuminating Protective Primer (INSTANT FACIAL IN A BOTTLE, but best left to those with dry, not oily skin.)

6. MAC Face and Body foundation and then colour makeup.

At night, I cleanse, apply Pigment Punch, then a beautiful hydrating and nourishing Sodashi face oil (that is almost but not yet available to buy, I’m sorry), and then an anti-oxidant filled moisturiser that just happens to be from my own line.

So, as you can see, I definitely layer my serums.

I do this to ensure in the morning I am going out into the world fully defended and ready to prevent UV damage from causing the signs of ageing and also pigmentation, and at night to confirm my pigmentation has been “punched” and then add some lovely deep hydration and more anti-oxidants for all-round skin health and healing.

Others might use something for controlling congestion and oily pores followed by an anti-oxidant broth, or even a very active Vitamin C serum coupled with a hydrating, juicy one for a day where bright, glowing, plump skin is needed more than plain old treatment solutions. It all depends.

Things to note:

– Layering two is fine; three is probably the limit… bit much for your skin, and probably a sign you need a more all-round serum.

– Not all serums are good for night AND day – retinols or retinoids and AHAs, for example should be saved for PM use.

– Make sure your serums aren’t fighting each other, or you’re doubling up on ingredients or benefits, or the cumulation of the ingredients doesn’t mean you’re basically giving yourself a mini chemical peel each day. In other words, get professional advice before you embark.

– Serums cannot rollerblade very well and will be embarrassed if you ask them about the best kneepads to buy.