Zoe Foster Blake says there is nothing like having a baby to make a deadline.
Her successful cruelty-free, natural skin care range Go-To launched in April 2014. A month later baby Sonny, her first child with radio king husband Hamish Blake, arrived.
“I planned to launch about two times before but wasn’t happy. You only get one chance to get it right. But Sonny was a real deadline so I couldn’t move it again,” Foster Blake laughs.
A beauty writer for more than 10 years (later this month she will launch Amazinger Face, an updated version of her best-selling beauty bible Amazing Face), she knew what women wanted.